Global competition

Schermafbeelding 2015-04-06 om 17.13.59
Every day in Africa a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up. It knows that it must outrun the slowest gazelle or it will starve to death.
It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better be running.

Abe Gubegna
Ethiopia, circa 1974

Why to focus on the How instead of on the What?

Traditional approaches focus on process “outputs” rather than on process performance. Gate oriented processes tend to perpetuate this focus because they stimulate people to “check off a box or boxes” in order to move on to the next stage. Successful and mature companies do not question for the what but question for the how and adjust their standard ways of working towards the new standard based on the lessons they learned.